Bobo was born in 2008 with the idea of creating a clothing brand that could capture the magical, passionate look and language of children. Bobo Choses speaks the language of children. Their core values are creativity, passion, honesty and sense of humor. Since the beginning, BOBO CHOSES has succeeded in finding a special coherence between the brand's spirit, its business, and corporate social responsibility. From this perspective, ACTBYBOBO.ORG was founded in order to financially assist various projects such as, a women's school in the north of Bangladesh and Aytimoun Yo, an NGO that runs an orphanage in Haiti that was set up after the earthquake in 2010.