Founded in New Zealand in 2007, Seedling began with an initial launch of activity kits that sparked hours of imaginative play. With toys, gifts, activity kits and party supplies sold in over 20 countries through all consumer channels, Seedling continues to expand globally. Their mission is to create beautiful, innovative family lifestyle products. They are passionate about the importance of growing young imaginations and celebrating the parenting journey one moment at a time. Their award-winning range includes over 350 products. Children's safety is of the utmost importance to them, their activity kits come with the promise of first-class materials and tools, tested to the world's highest safety standards and made with care in New Zealand.